FEATURED POSTS

4 ways product content helps reduce customer churn
Posted by
November 15, 2016

There is no magic bullet that eliminates customer churn. However, in the majority of situations, preventing customer churn is as mission critical as it gets. No, great product content can’t end customer churn. But yes, it can certainly make a significant difference, which is in everyone’s best interest: companies and customers alike.

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blog-5-obstacles-to-consistency
Posted by
November 3, 2016

knowing that consistency is a big (if not the biggest) key for customer delight is one thing. Actually embracing this truth and bringing it to life is a much harder challenge, because despite their hard work and substantial investments in everything from training to technology, most companies have been struggling for years to achieve consistency with respect to a massive piece of their customer communication puzzle: product documentation. While each company is unique, generally speaking here are the biggest 5 obstacles they face on the road to consistent product documentation

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using-product-content-as-pdfs
Posted by
October 10, 2016

There is one – and only one – valid reason for companies to use PDFs: it makes life easier for customers to print documents that may be too-large-for-comfort to read on screens. However, for everything else, PDFs commit a series of unpardonable “usability crimes”!

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