Archives for Gal Oron

Posted by
June 26, 2017

Customers who head into a knowledge base aren’t, as the term suggests, seeking to obtain information. Yes, that’s part of the equation, But their end game is to answer questions and solve problems. In other words: customers don’t merely want knowledge from knowledge bases. They want – and expect – learning.

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4 ways product content helps reduce customer churn
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November 15, 2016

There is no magic bullet that eliminates customer churn. However, in the majority of situations, preventing customer churn is as mission critical as it gets. No, great product content can’t end customer churn. But yes, it can certainly make a significant difference, which is in everyone’s best interest: companies and customers alike.

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Posted by
July 28, 2016

Content and customer experience are integrated and part of the same continuum; they always have been, and they always will be. Companies that demonstrate their awareness of this truth by creating, distributing and evolving great content across all of their touchpoints are rewarded with a growing stream of happy, profitable customers.

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March 2, 2016

Technical writers do much more than craft essential documents that clearly, concisely and competently communicate information to target audiences. They’re also key members of the marketing and sales teams, because their work and words achieve several objectives that are as vital to a company short-term success, as they are to its long-term survival

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March 1, 2016

As with many business approaches that prove to be far more influential and useful than first imagined, the omnichannel concept has its roots in the world of sales. Specifically, businesses were rightfully concerned that their customers – especially online, though in brick and mortar environments as well — were encountering too much friction on their journey from new prospect to raving fan. And so to prevent this, businesses elevated “seamless” and “one-stop” into guiding principles for everything from user experience to sales funnels, and watched as both sales results and customer satisfaction numbers climbed. Everyone went home a winner.

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Zoomin Software