Archives for Hannan Saltzman

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May 15, 2018

Operating a business or heading a department responsible for growth, it is most likely that you spend majority of your time and resources devising ways to attract and retain customers. But aside from the usual outbound and inbound marketing and sales strategies, have you ever considered if there are any barriers that prevent your customers from accessing your products and services (and their respective documentation)?

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February 13, 2018

In the context of customer service, your customers know and value when a business is genuinely helping them out solve their issues. Being creatures of emotions, they are always ready to give a compliment if their experience with your business is positive. But remember, they are also likely to share the negatives ones.

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January 29, 2018

Keeping pace with rapid technological change, product documentation needs to evolve. A dynamic documentation portal opens a world of possibilities for technical writers as it augments their work and enables them to have time to focus on more important tasks such creating innovative, tangible value to readers—the customers.

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December 18, 2017

Everywhere you look, the easy availability of technology to both customers and businesses are rapidly changing customer expectations and experience. In a fast-paced digital and engaged world, this makes creating a meaningful customer experience an important part of any business strategy.

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November 13, 2017

The expanding reach of mobile devices continues to generate new and exciting opportunities for businesses to generate revenue, customers to interact with brands, and organizations to overhaul or completely transform current processes. But it’s the Internet of Things (IoT) that has the potential to drive the most growth across industries over the next years.

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November 6, 2017

It is no news that customers increasingly expect personalized and seamless experience in real time, using the communication channel and touchpoint of their choice. In today’s “Age of Experience”, growing, deepening, and retaining customer relationships is an advantageous and crucial strategy to stand out against competition and sustain growth.

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October 15, 2017

Over the last decade and especially in the last few years, companies of all sizes have invested resources to make more product documentation available on their website — not just because it deflects support requests (and hence support costs), but because today’s customers increasingly want self-serve options.

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Zoomin Software