Archives for Hannan Saltzman

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January 9, 2017

On today’s customer-centric landscape, the traditional sales funnel has given way to the buyer’s journey, which is a more accurate depiction of the path that customers ideally take before, during and after a purchase.
While it’s not surprising that product documentation plays an important role in this process, grasping just how large and influential it is could be is eye-opening.

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October 10, 2016

There is one – and only one – valid reason for companies to use PDFs: it makes life easier for customers to print documents that may be too-large-for-comfort to read on screens. However, for everything else, PDFs commit a series of unpardonable “usability crimes”!

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Helpful Product Documentation
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September 20, 2016

“How can we help you?” It’s a common question that companies ask numerous times a day. And while this is a safe and time-honored conversation starter, on today’s digital landscape there’s a new aspect that companies must be aware of: their sales representatives and service & support personnel aren’t the only ones making this inquiry.

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June 23, 2016

Until recently, product content was viewed primarily as an information tool. As such, it was deemed successful when it clearly, concisely, and completely conveyed facts that customers needed or wanted to know. However, changing customer attitudes and expectations, along with technological advancements, have categorically altered the paradigm. Now, product content has the capacity to be more than an unidirectional information tool.

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May 17, 2016

Let’s start off with some long overdue myth-busting: the stereotypes that some technical writers have about marketing content – and the people who create it — are flat out wrong. Just as good technical writing is informative and interesting, good content marketing is stylish and substantial. Here are 5 elements of great marketing content that technical writers should adopt.

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March 27, 2016
When Kevin Kyle and Andrea Taylor of RSA, the security division of EMC, went on stage on Wednesday at JiveWorld16, something great happened. Within less than 45 minutes, they showed the audience the way to the next generation of documentation delivery to Jive communities. With the revamping of their community site, Kevin and Andrea soughtRead more >
Zoomin Software