The Zoomin Blog

Posts by Joe Gelb

  1. Here are seven care instructions for overworked and underappreciated technical writers that, once adopted, will make a massive difference in their professional and personal experience

  2. Today’s customers are rewarding companies that deliver a consistent, seamless and agreeable experience across the buyer’s journey .

  3. The growing importance of customer experience means that technical writer’s best days are ahead. Here are 5 ways technical writers can lead the customer experience bus!

  4. knowing that consistency is a big (if not the biggest) key for customer delight is one thing. Actually embracing this truth and bringing it to life is a much harder challenge, because despite their hard work and substantial investments in everything from training to technology, most companies have been struggling for years to achieve consistency with respect to a massive piece of their customer communication puzzle: product documentation. While each company is unique, generally speaking here are the biggest 5 obstacles they face on the road to consistent product documentation

  5. To those who think that technical writers best days are over, we have a more positive view. Yes, the profession is evolving. But why is this threatening?

  6. Customers want a positive customer support experience — which means they want accurate answers and useful advice quickly and conveniently. Companies need to respond to this growing demand by training their people and leveraging technology to close the gap with customers.

Posts by Joe Gelb

Zoomin Software