The Zoomin Blog
Get the latest on product content, customer experience and more!
Our latest blog posts
For companies with numerous product lines, multiple target markets, and overall complex product documentation needs, the shift towards intelligent content is clearly a step in the right direction – regardless of whether they are using DITA, HTML or proprietary solutions (e.g. Framemaker, Flare, etc.). Not only does it dramatically reduce development, review, translation and maintenance costs, but it is a major win for technical writers who can invest their time adding value – and less time rewriting content.
While there is no shortage of guidance on how organizations can engage employees in creating marketing content – such as blogs, social media posts, LinkedIn updates, and so on – there is a surprising lack of practical advice on how to engage Subject Matter Experts (SMEs) in the product documentation process.