The Zoomin Blog

Technology can be a barrier between you and your customers. It can depersonalize your brand. But at the same time, given the right approach, it can strengthen your connection and enable you to build long-lasting relationships with your customers—that is where your product documentation comes in.

Customers today are impatient. They want everything fast, convenient, and done in their own terms. A byproduct of on-demand services pioneered by companies such as eBay (ecommerce), Uber (transport), and Instacart (grocery delivery), it follows that customers most probably expect the same from any business they interact with. How does yours keep up?

Mobile-friendly product documentation guarantees it doesn’t stay dormant and miss the opportunities to engage customers and provide exceptional mobile user experiences.

In the context of customer service, your customers know and value when a business is genuinely helping them out solve their issues. Being creatures of emotions, they are always ready to give a compliment if their experience with your business is positive. But remember, they are also likely to share the negatives ones.

Knowledge resides in every part of the organizational system, including your employees, their tasks and outputs, and the tools they use. With its wide reach within the organization, it makes sense to leverage product documentation to encourage knowledge transfer.

Keeping pace with rapid technological change, product documentation needs to evolve. A dynamic documentation portal opens a world of possibilities for technical writers as it augments their work and enables them to have time to focus on more important tasks such creating innovative, tangible value to readers—the customers.