The Zoomin Blog

Considering the main question of resources which include time, skills, and budget, there are two main routes to go when creating your technical resource center: Either you build, or you buy. Let’s see how the two differs and weigh your options.

Operating a business or heading a department responsible for growth, it is most likely that you spend majority of your time and resources devising ways to attract and retain customers. But aside from the usual outbound and inbound marketing and sales strategies, have you ever considered if there are any barriers that prevent your customers from accessing your products and services (and their respective documentation)?

Technology can be a barrier between you and your customers. It can depersonalize your brand. But at the same time, given the right approach, it can strengthen your connection and enable you to build long-lasting relationships with your customers—that is where your product documentation comes in.

Customers today are impatient. They want everything fast, convenient, and done in their own terms. A byproduct of on-demand services pioneered by companies such as eBay (ecommerce), Uber (transport), and Instacart (grocery delivery), it follows that customers most probably expect the same from any business they interact with. How does yours keep up?

Mobile-friendly product documentation guarantees it doesn’t stay dormant and miss the opportunities to engage customers and provide exceptional mobile user experiences.

In the context of customer service, your customers know and value when a business is genuinely helping them out solve their issues. Being creatures of emotions, they are always ready to give a compliment if their experience with your business is positive. But remember, they are also likely to share the negatives ones.