The Zoomin Blog

  1. Customers who head into a knowledge base aren’t, as the term suggests, seeking to obtain information. Yes, that’s part of the equation, But their end game is to answer questions and solve problems. In other words: customers don’t merely want knowledge from knowledge bases. They want – and expect – learning.

  2. In today’s “Age of the Customer”, a growing number of companies are cultivating dynamic online communities where customers congregate to get and share information, post and read reviews, brainstorm solutions and ideas, and engage in organic, yet structured dialogue about brands and offerings.

  3. The role of technical content isn’t just to deliver competent information. It’s also to create engagement, build relationships, and advance prospects…

  4. Today’s customers are rewarding companies that deliver a consistent, seamless and agreeable experience across the buyer’s journey .

  5. To point your organization in the right direction, here are 7 tips to improve first call resolution so you can show – rather than tell – customers that “their call is important to you”.

  6. For years, tech writers have successfully instituted single-source publishing. However, when they are expected to apply this approach in a multi-source publishing environment, the concept breaks down – and the dream of streamlined efficiency and greater ease, often turns into a nightmare of extra work and added stress.

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