The Zoomin Blog

  1. To point your organization in the right direction, here are 7 tips to improve first call resolution so you can show – rather than tell – customers that “their call is important to you”.

  2. For years, tech writers have successfully instituted single-source publishing. However, when they are expected to apply this approach in a multi-source publishing environment, the concept breaks down – and the dream of streamlined efficiency and greater ease, often turns into a nightmare of extra work and added stress.

  3. The growing importance of customer experience means that technical writer’s best days are ahead. Here are 5 ways technical writers can lead the customer experience bus!

  4. There is one – and only one – valid reason for companies to use PDFs: it makes life easier for customers to print documents that may be too-large-for-comfort to read on screens. However, for everything else, PDFs commit a series of unpardonable “usability crimes”!

  5. To those who think that technical writers best days are over, we have a more positive view. Yes, the profession is evolving. But why is this threatening?

  6. Product content. It’s critical to business success. When done well, it can inform, educate, and motivate. It can help us save money. And, it can even drive sales—but only if it’s delivered to the right person, at the right time, in the right language and format, on the device of the consumers’ choosing. This infographic dives into product content delivery and how it is essential to your customers’ experience.

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