In today’s world companies are no longer competing on price and features rather on customer experience. In 2016 over 89% of companies expect to compete mostly on customer experience. A customer’s journey from prospect to returning customer is closely linked to the overall customer experience. In fact, according to McKinsey, 56% of all customer interactions happen during a multi-channel journey. In our infographic we emphasize the questions that may arise throughout the customer’s journey and the important role that product content plays during the various phases. It is essential that product content be accessible throughout all steps of the customer journey.