The accessibility and usability of your product documentation is one way for your business to deliver excellent, personalized, and meaningful customer experience, that is both cost-effective and impactful both for you and your customers.

Technology can be a barrier between you and your customers. It can depersonalize your brand. But at the same time, given the right approach, it can strengthen your connection and enable you to build long-lasting relationships with your customers—that is where your product documentation comes in.

Customers today are impatient. They want everything fast, convenient, and done in their own terms. A byproduct of on-demand services pioneered by companies such as eBay (ecommerce), Uber (transport), and Instacart (grocery delivery), it follows that customers most probably expect the same from any business they interact with. How does yours keep up?

Mobile-friendly product documentation guarantees it doesn’t stay dormant and miss the opportunities to engage customers and provide exceptional mobile user experiences.

In the context of customer service, your customers know and value when a business is genuinely helping them out solve their issues. Being creatures of emotions, they are always ready to give a compliment if their experience with your business is positive. But remember, they are also likely to share the negatives ones.

Knowledge resides in every part of the organizational system, including your employees, their tasks and outputs, and the tools they use. With its wide reach within the organization, it makes sense to leverage product documentation to encourage knowledge transfer.

Keeping pace with rapid technological change, product documentation needs to evolve. A dynamic documentation portal opens a world of possibilities for technical writers as it augments their work and enables them to have time to focus on more important tasks such creating innovative, tangible value to readers—the customers.

Product documentation makes it possible for multiple departments to have the same access to the latest product changes which not only informs people, but also empowers them to make quality decisions and actions that support the overall strategy of the organization.

When designing or overhauling your product documentation, you must put your customers in mind and create a portal that makes sense to their journey. Reduce their difficulty by minimizing or eliminating complexity in their quest for answers.

Business innovation matters today more than ever. Product documentation is not only a beneficial tool for consumers, but is also a rich source of information for companies, providing them with consumer and industry insights. Learn how you can leverage your product documentation portal to facilitate innovation

A dynamic product documentation portal is already a powerful technology tool, and by putting yourself in your end users’ shoes, you can ultimately help them increase their productivity.

Everywhere you look, the easy availability of technology to both customers and businesses are rapidly changing customer expectations and experience. In a fast-paced digital and engaged world, this makes creating a meaningful customer experience an important part of any business strategy.