Product documentation makes it possible for multiple departments to have the same access to the latest product changes which not only informs people, but also empowers them to make quality decisions and actions that support the overall strategy of the organization.

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When designing or overhauling your product documentation, you must put your customers in mind and create a portal that makes sense to their journey. Reduce their difficulty by minimizing or eliminating complexity in their quest for answers.

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Business innovation matters today more than ever. Product documentation is not only a beneficial tool for consumers, but is also a rich source of information for companies, providing them with consumer and industry insights. Learn how you can leverage your product documentation portal to facilitate innovation

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A dynamic product documentation portal is already a powerful technology tool, and by putting yourself in your end users’ shoes, you can ultimately help them increase their productivity.

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Everywhere you look, the easy availability of technology to both customers and businesses are rapidly changing customer expectations and experience. In a fast-paced digital and engaged world, this makes creating a meaningful customer experience an important part of any business strategy.

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In 1995, it was only less than one percent. But in 2016, around 46% of the world population already has internet connection. In actual numbers, that’s 3.4 billion internet users. Human beings are hardwired to be social creatures, so it was only natural that the growth of the internet and connected devices has enabled thisRead more >

Evolving from merely a support tool, product documentation now also plays an important role in customer engagement and retention, as well as revenue. If there is no documentation available on your company website, customers are forced to call or email your support team. That’s expected. But are you curious about why your customers are stillRead more >

When was the last time you used an Internet-connected device to learn, find, or buy something? Probably within the past 24 hours. Every time we turn to our smartphone or tablet because we want help to inform our choices and make decisions, we create opportunities for brands to influence us.

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The expanding reach of mobile devices continues to generate new and exciting opportunities for businesses to generate revenue, customers to interact with brands, and organizations to overhaul or completely transform current processes. But it’s the Internet of Things (IoT) that has the potential to drive the most growth across industries over the next years.

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It is no news that customers increasingly expect personalized and seamless experience in real time, using the communication channel and touchpoint of their choice. In today’s “Age of Experience”, growing, deepening, and retaining customer relationships is an advantageous and crucial strategy to stand out against competition and sustain growth.

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While all companies view new product launches as defining events that impact their bottom-line — positively or negatively — many continue to rely on an outdated or dysfunctional product documentation system.

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Over the last decade and especially in the last few years, companies of all sizes have invested resources to make more product documentation available on their website — not just because it deflects support requests (and hence support costs), but because today’s customers increasingly want self-serve options.

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