The Zoomin Blog

Category Archives: Blog

  1. Today’s customers are rewarding companies that deliver a consistent, seamless and agreeable experience across the buyer’s journey .

  2. To point your organization in the right direction, here are 7 tips to improve first call resolution so you can show – rather than tell – customers that “their call is important to you”.

  3. For years, tech writers have successfully instituted single-source publishing. However, when they are expected to apply this approach in a multi-source publishing environment, the concept breaks down – and the dream of streamlined efficiency and greater ease, often turns into a nightmare of extra work and added stress.

  4. The growing importance of customer experience means that technical writer’s best days are ahead. Here are 5 ways technical writers can lead the customer experience bus!

  5. There is one – and only one – valid reason for companies to use PDFs: it makes life easier for customers to print documents that may be too-large-for-comfort to read on screens. However, for everything else, PDFs commit a series of unpardonable “usability crimes”!

  6. To those who think that technical writers best days are over, we have a more positive view. Yes, the profession is evolving. But why is this threatening?

Category Archives: Blog

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