FEATURED POSTS

Today, the documentation is so much more than “something that comes with the product”. It is an independent entity, available to users through different channels. It is also the means of communicating with the customers. Here are 5 Ways Zoomin Docs enables you to control the documentation.

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Today, technology pushes the boundaries faster and better than before. In the context of product documentation, it constantly reshapes the way information are delivered. To keep up with and stay ahead of changes, here are ways to make your product documentation updated and useful to users.

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Helpful Product Documentation
Posted by
September 20, 2016

“How can we help you?” It’s a common question that companies ask numerous times a day. And while this is a safe and time-honored conversation starter, on today’s digital landscape there’s a new aspect that companies must be aware of: their sales representatives and service & support personnel aren’t the only ones making this inquiry.

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September 7, 2016

Product content. It’s critical to business success. When done well, it can inform, educate, and motivate. It can help us save money. And, it can even drive sales—but only if it’s delivered to the right person, at the right time, in the right language and format, on the device of the consumers’ choosing. This infographic dives into product content delivery and how it is essential to your customers’ experience.

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Posted by
August 3, 2016

Product content. It’s critical to business success. When done well, it can inform, educate, and motivate. It can help us save money. And, it can even drive sales—but only if it’s delivered to the right person, at the right time, in the right language and format, on the device of the consumers’ choosing. This infographic dives into product content delivery and how it is essential to your customers’ experience.

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Posted by
July 28, 2016

Content and customer experience are integrated and part of the same continuum; they always have been, and they always will be. Companies that demonstrate their awareness of this truth by creating, distributing and evolving great content across all of their touchpoints are rewarded with a growing stream of happy, profitable customers.

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Posted by
July 11, 2016

While much has changed on the business landscape over the last several years, McKinsey & Company has confirmed a customer service truism that is as valid today, as it was long before the web was born: consistency is vital for making customers happy. However, despite investing significantly in training, technology and techpubs collateral, many companies are discovering that their efforts to deliver a consistent customer experience are being undermined in the last place they expect: their very own documentation portal.

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July 4, 2016

Support Agents are often the first line of contact for customers. However, they can also be the last line of contact as well – because if some customers don’t get the answers or direction they want or expect, then the relationship can be damaged beyond repair. In addition to being highly stressful to Support Agents and triggering turnover, if left unchecked this dysfunctional touchpoint threatens an organization’s reputation, performance and profitability.

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Posted by
June 23, 2016

Until recently, product content was viewed primarily as an information tool. As such, it was deemed successful when it clearly, concisely, and completely conveyed facts that customers needed or wanted to know. However, changing customer attitudes and expectations, along with technological advancements, have categorically altered the paradigm. Now, product content has the capacity to be more than an unidirectional information tool.

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Posted by
June 6, 2016

Let’s face it: the advice that companies should lean forward and engage their customers isn’t groundbreaking. However, what is new, is the advice that companies should look beyond conventional departments and teams — typically sales, marketing and customer service – and close the gap with customers through an asset that has not been viewed as a major piece of the customer engagement puzzle: product documentation.

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