The Zoomin Blog

Category Archives: Blog

  1. Conventional support sites, rather than empowering customers, are more likely to frustrate them. There are three fundamental reasons for this, and they are all rooted in flawed assumptions regarding direction, documentation and device.

  2. Here are seven care instructions for overworked and underappreciated technical writers that, once adopted, will make a massive difference in their professional and personal experience

  3. On today’s relentlessly competitive business landscape, delivering positive customer experience is more important than ever.

  4. Customers who head into a knowledge base aren’t, as the term suggests, seeking to obtain information. Yes, that’s part of the equation, But their end game is to answer questions and solve problems. In other words: customers don’t merely want knowledge from knowledge bases. They want – and expect – learning.

  5. In today’s “Age of the Customer”, a growing number of companies are cultivating dynamic online communities where customers congregate to get and share information, post and read reviews, brainstorm solutions and ideas, and engage in organic, yet structured dialogue about brands and offerings.

  6. The role of technical content isn’t just to deliver competent information. It’s also to create engagement, build relationships, and advance prospects…

Category Archives: Blog

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