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For companies with numerous product lines, multiple target markets, and overall complex product documentation needs, the shift towards intelligent content is clearly a step in the right direction – regardless of whether they are using DITA, HTML or proprietary solutions (e.g. Framemaker, Flare, etc.). Not only does it dramatically reduce development, review, translation and maintenance costs, but it is a major win for technical writers who can invest their time adding value – and less time rewriting content.
While there is no shortage of guidance on how organizations can engage employees in creating marketing content – such as blogs, social media posts, LinkedIn updates, and so on – there is a surprising lack of practical advice on how to engage Subject Matter Experts (SMEs) in the product documentation process.