Your product content should not be a secret

Plan your product content management system to make product information findable, and help customers easily find the product information they need

Zoomin improves product content management systems for enterprises with complex products

With over 130 million live answers served and counting, Zoomin is trusted by many accomplished brands worldwide to deliver stellar product content experiences


Product Content Management

Adopting the right approach to product content management can often be an important step toward success for an enterprise company. One way for companies to improve their product content management is to incorporate the use of product content management software. This type of software can provide many of the tools and resources that can help an enterprise company streamline its product content management.The first step to developing an effective method of managing product content could be to ask the question: what is product content management? Product content management is the process of organizing and updating product content to reflect the most current information as products evolve and receive updates.Manually keeping up with the evolution of a product is challenging. Product updates can sometimes be released with what feels like impossible speed, and the documentation for these products must be updated just as quickly to prevent customers from becoming confused or frustrated by outdated information. This aspect of product content management is usually tedious and time-consuming, and it risks creating a bottleneck in a product’s cycle of evolution. Even very small alterations made to a product can necessitate changes to numerous versions of related product content. Using product content management software to manage your documentation can save time and enable companies to keep their product content reliably up-to-date. Achieving these same goals would be much more difficult without software because manually updating all that product content can easily become disorganized and prone to error.Product content management is an essential task. Without it, customers may not be able to find accurate information about products, or they may not be able to find any information at all. Prioritizing product content management can help customers easily find the information they need in order to answer their questions about products. One of the most efficient ways for a large company to keep up with product content management is by using product content management software.

Product Content

The quality of a company’s product content can have an impact on various aspects of its operation, including customer experience, customer success, support, and documentation. Practicing good product content design could create a positive effect in each of these areas.One of the ways product content can benefit a business is by improving customer experience. Switching from a manual product content writing process to using a product content management platform can reduce the time that must be spent meticulously updating product content. This can allow the focus to shift toward creating product content ideas that will provide value to customers. Software that can help with product content writing can also benefit companies by driving customer success. Keeping product content up to date at all times makes it easy for customers to find the correct answers to their product questions the first time. This can prevent frustration when customers can’t find the information they are looking for or when they stumble across inaccurate information that has not been updated yet.Another advantage that product content management software can provide is better documentation and faster publishing time. There are numerous product content examples of product content management software users who have been able to greatly reduce their average publishing time. By allowing users to update their content once and publish the update everywhere, companies can save time and ensure that their customers have quick and reliable access to the answers they need.

Product Content Management System

Customers frequently have questions about the products they purchase. For this reason, many companies choose to implement solutions that will help them streamline product experience management. There are many reasons for asking questions about a product, and many different kinds of scenarios in which customers might be seeking out information. These are some examples of scenarios in which customers might try to look up information about a product:When a customer is doing research in order to determine whether or not they should buy a product; when a customer has purchased a product and they are ready to learn how to use it for the first time; or when a product is changed or new features are added to a product and a customer wants to update their knowledge about the product.In order to answer these questions, companies publish technical content. There are many examples of different kinds of technical content, such as knowledge base articles, user manuals, community forums, and more. This technical content is an important part of the user experience for many brands. However, when a product is updated, all that technical content must be updated as well to reflect the most current information about the product. Changing all the various pieces of product content is a tedious and time-consuming task when done by hand. The alternative, a product content management system, can make product information management a much more efficient process.

Content experiences matter

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52%
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Product Content Manager

A product content manager could benefit greatly from product content management software. When products are evolving quickly, it can become extremely difficult to keep pace. Documentation and technical content needs to match the most current version of the product, but making specific changes to each and every piece of documentation can take up an enormous amount of time. With product content management software, a product content manager could be able to scale their product content management process and drastically improve productivity. By streamlining the steps that must be taken in order to create and publish product content, businesses could enable themselves to provide their customers with the most accurate information about products. Using product content management software, businesses can update their product content from any content source and customers will see those changes reflected no matter which content channel they are using. A product content manager can also use content management software to make it easier for customers to find product content in the first place. The software can help structure content in a unified way in order to make the content more conveniently discoverable by customers.


Product Content Strategy

A well-planned and well-executed product content strategy can be a great benefit to a business’s customer experience. Some of the best product content strategy ideas might be the ones that directly affect the way that customers experience products. There are many different kinds of product content strategy ideas that could have a positive impact on customer experience. Each business’s product content strategy might look a little bit different depending on the size of the business, the business’s goals, their target market, and other factors that might play a part in informing the business’s approach to customer experience. There is no definitive “best” way to develop a product content strategy. A business’s product content strategy should be based on that business’s needs and unique situation. However, there are certainly best practices and general guidelines that can help businesses create the most effective product content strategy ideas that they can. One of the ways that a business could streamline its product content strategy is by implementing product content management software.

Website Content Strategy

An effective website content strategy is often a significant factor in a business’s success and growth, but good website content strategies are not always easy to come up with. There are countless website content ideas that could be implemented, but some of them are more likely to work than others. Seeking out website content examples and using those to inspire your own website content strategy can sometimes be a helpful tactic for thinking of great website content. Product content management software is a type of content creation solution that can greatly reduce the time required to keep product documentation and technical content up to date. Even if a business publishes fantastic content in support of a product, that content could become useless as soon as the product is updated. Sometimes, outdated information about a product is not only useless—it could actually be causing harm as well. A customer who stumbles across product content that is no longer accurate may become frustrated or confused when they receive conflicting information. Likewise, a customer who is searching for information about a product but cannot locate any current information may decide the product is not worth the time and effort. There is no guarantee of how a customer will react to outdated product content, but keeping product information updated at all times can prevent an unfortunate scenario from potentially occurring.


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