How Xandr designs customer-centric product content experiences amidst rapid growth

Faced with a series of corporate acquisitions and rapid growth in its product portfolio, the Technical Communication team at Xandr knew they needed to evolve their content management strategy for Xandr’s growing library of product and technical content. To do so, they needed to integrate content from multiple platforms and authoring tools, create the ability for customers to consume a comprehensive library of content, where, when and how they desired and finally, remove friction from the publishing process to enable the delivery of quality content at scale.

In partnership with Zoomin, Xandr deployed a content orchestration solution including a one-stop-shop technical resource center, seamless integrations with key customer channels and a series of tools and capabilities to support a more aigle publishing process. 

Read the case study to learn how Xandr partnered with Zoomin to:

  • Consolidate their ecosystem of product content platforms from 9 to 1
  • Build the foundation for technical writing teams to work better, faster and smarter, decreasing their time to publish in-product help content by 75%
  • Improve the discoverability of self-service content for their customers


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