Customers rely on information at every stage of their journey – from the moment they begin to explore your product, through years of updates, upgrades and renewals.
The problem is that most enterprises publish their product content to multiple silos and inconsistent channels. As a result, users are forced to navigate a disjointed, high-effort information experience.
Customers' ability to find answers quickly and easily is essential to driving product adoption, reducing churn and growing revenue through referrals, upgrades and cross-sells.
In this eBook, you’ll learn how to:
• Optimize the product content experience at every point of the customer journey
• Bring product content together under a unified architecture
• Measure the impact of your efforts on business goals
