Why customer experience needs to care about technical content

Technical product content and customer experience may seem to be as far removed from one another as two topics or departments can be. But customer experience professionals would be missing a large portion of their audience if they didn’t maintain awareness of this topic.

In this brief, CX leaders will discover why they need to incorporate technical product content into their strategies for both pre and post-sale customer journeys. 

Download this brief to learn:

The level of impact content has on the customer’s ability to self-serve. 

Why product content is crucial for your customers’ experience

How to make sure product documentation is not your CX blind spot 

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