“We’re honored to be part of the widely-respected EContent 100 list,” commented Gal Oron, Zoomin’s CEO. “This recognition reflects the hard work of our great team, and it affirms the critical importance of our mission, which is to help companies get closer to customers and truly engage them on their terms".
Whether looking to buy a new pair of running shoes or advanced industrial equipment, consumers have more choices than ever. They look for information about products and services across a variety of digital touchpoints. And they do so using a mix of devices—computers, smartphones, tablets, TVs and more. Unfortunately for consumers, most organizations fail at delivering consistent content experiences across all touchpoints. Failing to produce consistent content experiences negatively impacts business. Research from Deloitte illustrates the problem: 90 percent of customers expect a consistently excellent experience across all touchpoints.
March 29, 2016
“In the past, product content was little more than an afterthought. Something we provided to consumers after a sale. A necessary evil that didn’t contribute to the bottom line,” says content strategy guru, Scott Abel of The Content Wrangler. “But those days are over. Today, product content is some of the most influential and sought after information on the web.”
"In order to be successful, you have to be able to put yourself in your customer’s shoes. Walk through the various phases of the customer life-cycle and imagine what information they need each step of the way.." says Joe Gelb, Zoomin Software President. Read an interview with Zoomin Software President on STC where he discusses the future of publishing and the shift in the world of technical content.
March 15, 2016
Learn how RSA has benefited from Zoomin for Jive and revolutionized the way content is published and consumed by their user community.