Resources

Until recently, self-service was viewed as an option that enhanced customers’ post-sale experience, and was perceived by companies as a competitive advantage to promote in their marketing. However, in today’s business landscapes, a growing number of customers are no longer merely appreciating self-service: they’re insisting on it. Download this eBook and learn about how to leverage your product documentation to improve customer self-service.

Wikis: what was built as a lightweight collaborative database, has now found its way onto the business landscape in organizations of all sizes. Download this eBook and learn some of the challenges that have erupted in organizations that have attempted — to deploy wikis in a product documentation context.

Product content must be impressive, engaging, relevant. It also must be consistent as it is the glue that holds it all together across all customer touchpoints. Download this eBook and learn how to attract, convert and engage users with your product content.

In the era of the customer experience, learn how you can improve your customers’ journey by leveraging your product content and a multi-touchpoint approach. Gain insights on enabling your customers to have meaningful interactions with your brand across all channels and phases from the education and research phase to product evaluation and support.

With the amount of organizational information on the rise, companies are looking to leverage their corporate knowledge for improved customer engagement, employee efficiency and support needs. Download this eBook and learn how to optimize business processes, improve content strategies and maximize the value of your product content.