In most organizations, product content receives only a fraction of the resources and attention that marketing does. But product content is an undervalued business asset that can have a huge impact on your business. Whether you’re a marketer, business leader or technical communicator, our eBook shows how you can leverage this valuable existing content to support your marketing initiatives and business goals.
Wikis: what was built as a lightweight collaborative database, has now found its way onto the business landscape in organizations of all sizes. Download this eBook and learn some of the challenges that have erupted in organizations that have attempted — to deploy wikis in a product documentation context.
Product content must be impressive, engaging, relevant. It also must be consistent as it is the glue that holds it all together across all customer touchpoints. Download this eBook and learn how to attract, convert and engage users with your product content.
Learn how Zoomin can deliver Product Answers to your users whenever and wherever they need them, no matter where your content was created. Surface personalized and easy-to-find answers across any customer touchpoint – including your documentation center, service portal, online community, and even within your product.
Learn how Zoomin Docs extends the reach of your product knowledge. Provide one portal for all your documentation and support content so customers, employees, partners and support agents get the personalized Product Answers they need, precisely where and when they need them.
Zoomin for Salesforce Service Cloud delivers your product documentation to your support agents right within their Salesforce console. Learn how you can empower support agents by instantly directing them to the product content that best matches the current support case.
In the era of the customer experience, learn how you can improve your customers’ journey by leveraging your product content and a multi-touchpoint approach. Gain insights on enabling your customers to have meaningful interactions with your brand across all channels and phases from the education and research phase to product evaluation and support.
With the amount of organizational information on the rise, companies are looking to leverage their corporate knowledge for improved customer engagement, employee efficiency and support needs. Download this eBook and learn how to optimize business processes, improve content strategies and maximize the value of your product content.
Involving and receiving feedback from your SMEs on your product documentation is one of the most important steps in getting up-to-date, accurate and optimized product information. This guide will help you increase their engagement and involvement tremendously.
Learn how you can leverage your valuable product content and utilize it as part of your marketing efforts in just three simple ways.
Collaboration and social communities are often an important part of today’s organizations. Download this guide to learn how you can take your customer community to the next level and engage customers while answering their most pressing support questions.
Customers no longer access your company’s information through a single touchpoint. On average, today’s users access an average of seven different touchpoints. Learn how to prepare for the world of multi-touchpoint dynamic publishing.
Dynamic content provides customers with easy access to relevant information. Read this tip sheet to learn about important factors to consider when making the move to dynamic product content.
