2022 B2B Self-Service Experience Report ⟶

How complete self-service models improve CX, boost revenue per customer and deliver on personalization

Zoomin empowers companies to develop robust self-service solutions

By implementing Zoomin you can boost the quality of your self-service solutions and get customers the help they need quicker and more efficiently.

Customer Self Service App

A customer self service app can improve product content experience and make it easier for customers to find the product information they need. When information about products is difficult to find or contained in long technical documents, customers can get frustrated. The harder customers have to look for product information, the less likely they are to become returning customers. Many customers prefer to answer their own questions about products rather than contact customer support. However, if they are not able to find the information they need, it could erode trust in the company’s brand and product. A self service app can make it possible for customers to find information about products and answer questions or troubleshoot problems for themselves.

Businesses can use a customer service app to improve the customer journey by providing customers with a more efficient product content experience. Customers can be empowered to learn about products and troubleshoot issues for themselves with an app that facilitates customer self service. By maintaining high quality and easy to access product content throughout every stage of the customer journey, businesses can provide the kind of appealing customer experience that could gain the loyalty of customers. A customer self service app is one of the best tools for accomplishing this.

The right self service app can help deliver outstanding self service experiences for customers. Contacting customer support for every question or issue can be tedious for the customer and can also be a waste of company time and resources. A better alternative is to allow customers to help themselves with issues whenever possible. A customer self service app can help customers learn everything they need to know about the products they use and confidently troubleshoot issues and answer their own questions. When customers have a way to easily educate themselves regarding the products they purchase, it can lead to a more positive customer experience.

Self Service Portal

Customers can use self service portals to access information about products that can help them learn about the products and find solutions for themselves rather than needing to contact customer support. Using a self service portal login, customers can find up to date product content that can make it possible for them to troubleshoot problems with their products and learn more about how to use the products. Customers may even be able to use a self-service software portal to discover new ways to use the software and get even more value out of it.

If a customer cannot find a solution to their problem or an answer to the question they have about their product, they will have to contact customer support, which can turn into a waste of time for everyone involved and use up company resources. A customer self-service portal can make it possible for customers to serve themselves throughout the whole customer journey as they learn how to use a new product. This can provide a more seamless and efficient customer experience. Customers who have access to product information through customer self-service portal examples are usually more likely to have a smoother customer journey.

Self Service Strategy

There are a number of self-service strategies that businesses can use to create an intuitive self-serve experience. Implementing customer self-service tools can be a way to decrease the amount of incoming customer support calls by empowering customers to find their own solutions. When product information is poorly optimized, it can be very difficult for customers to find the information they need in order to serve themselves.

Many customers prefer to see a self-service option script that gives them the choice to find the answer to their question themselves. However, customers can’t find the solutions to the problems they encounter if they do not have access to well-organized product information. Customer self-service statistics indicate that only 6% of customers would prefer to contact customer support immediately upon encountering a problem, while 83% of customers would rather be given the option to solve the problem themselves using customer self-service tools. Often, the best self service strategy for businesses involves implementing a self-service app. This can enable customers to access product information and answer their own questions quickly and easily without needing to spend the time and effort contacting customer support agents. When customers are able to use their preferred method of resolving issues with products, it can lead to an overall more positive customer experience.

Content experiences matter

Deliver a self-service experience customers will love you for

of the time customers looking to self-serve find irrelevant or outdated content
of support cases can be deflected by better content experiences, say customers
of users say content frustration would lead them to switch brands

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Customer Self Service Examples

In a world where many customer self-service examples exist, customers usually expect to be given the option for self service. Most customers actually prefer to be able to help themselves with problems before contacting customer support. However, customers report that it takes about 7 minutes on average for them to find the product answers they are looking for. Effective self service support software examples can make it possible for customers to find solutions much more quickly.

When product information is disorganized or difficult to find, customers may be forced to spend much more time than necessary searching for solutions to their problems. Customers are used to any information being available to them with just a quick internet search, so businesses can provide better customer experiences by offering self service portals that can locate product information just as efficiently. When customers can find any information about the products they use in seconds, they will likely have a better experience and the business’s customer support team will be less likely to become overburdened.

Customers don't want to have to do extra work to learn how to use products. Businesses can implement self-service options to give customers the power to quickly find answers to their questions without needing to wait for help from traditional customer support. There are many different self service software examples that can make fast and efficient customer self service a reality.

Digital Self Service

One way that businesses can provide customers with digital self-service options is by using the best customer self-service software. What is digital self service? Digital self-service could be described as a way for customers to find answers to questions and other information about products online, usually through a self service software install portal or another kind of self service app. Many customers prefer to look up the information themselves when they have a question about a product, and a digital self-service experience makes it possible for them to do so.

Statistics show that 81% of B2B customers would prefer a self-service option over contacting customer support the traditional way. A digital self service portal can provide this option and make it easy for customers to access information about products that they could use to solve problems conveniently. Some customers might even use the best customer self-service software to learn about new ways to use their product. Both of these scenarios are examples of the ways that a digital self service feature can benefit customers and provide them with a more positive experience.

Customer Self Service Software

Customer self-service software can provide the means for businesses to create intuitive self-service experiences for their customers. When customers have questions about a product or encounter a problem they need to troubleshoot, they could call customer support. However, many customers find it more convenient to just look up a solution to the problem themselves. If they have a hard time finding the right information about the product or have to search for a long time, they might become frustrated. Then, they would have to contact customer support anyway, and the whole experience would take up unnecessary time for the customer.

This poor customer experience can be avoided if the customer has a convenient way of finding answers to their questions about products. Self-service software can provide the solution and make it possible for customers to access the product information they need quickly and conveniently. Some of the best customer service software examples even have the ability to predict customers’ needs and present relevant information and solutions as they progress through each stage of the customer journey.

Insights to inspire a new approach to self-service

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Data: Here's what you're missing about the impact of your technical content on your customer experiences



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