The Zoomin Blog

Tag Archives: Documentation Strategy

  1. This article is the second in a three-part series about using analytics to drive documentation efforts and achieve business goals. 

  2. This article is the first in a three-part series about using analytics to drive documentation efforts and achieve business goals.

  3. There is one – and only one – valid reason for companies to use PDFs: it makes life easier for customers to print documents that may be too-large-for-comfort to read on screens. However, for everything else, PDFs commit a series of unpardonable “usability crimes”!

  4. To those who think that technical writers best days are over, we have a more positive view. Yes, the profession is evolving. But why is this threatening?

  5. While the evolution from sales funnel to customer journey is a major win for customers – who as we all know enjoy buying, but hate “being sold” — it’s nevertheless posing some new challenges for businesses that they need to address and resolve now, not later.

  6. For companies with numerous product lines, multiple target markets, and overall complex product documentation needs, the shift towards intelligent content is clearly a step in the right direction – regardless of whether they are using DITA, HTML or proprietary solutions (e.g. Framemaker, Flare, etc.). Not only does it dramatically reduce development, review, translation and maintenance costs, but it is a major win for technical writers who can invest their time adding value – and less time rewriting content.

Tag Archives: Documentation Strategy

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