The Zoomin Blog

Tag Archives: product content

  1. How can personalized content lead to better results? And what are the product content trends of the future? These are

  2. How much is inaccessible documentation costing you a year? Many companies consider the creation of support documentation as a necessary

  3. knowing that consistency is a big (if not the biggest) key for customer delight is one thing. Actually embracing this truth and bringing it to life is a much harder challenge, because despite their hard work and substantial investments in everything from training to technology, most companies have been struggling for years to achieve consistency with respect to a massive piece of their customer communication puzzle: product documentation. While each company is unique, generally speaking here are the biggest 5 obstacles they face on the road to consistent product documentation

  4. There is one – and only one – valid reason for companies to use PDFs: it makes life easier for customers to print documents that may be too-large-for-comfort to read on screens. However, for everything else, PDFs commit a series of unpardonable “usability crimes”!

  5. To those who think that technical writers best days are over, we have a more positive view. Yes, the profession is evolving. But why is this threatening?

  6. “How can we help you?” It’s a common question that companies ask numerous times a day. And while this is a safe and time-honored conversation starter, on today’s digital landscape there’s a new aspect that companies must be aware of: their sales representatives and service & support personnel aren’t the only ones making this inquiry.

Tag Archives: product content

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