Archives for sales insights

Posted by
June 23, 2016

Until recently, product content was viewed primarily as an information tool. As such, it was deemed successful when it clearly, concisely, and completely conveyed facts that customers needed or wanted to know. However, changing customer attitudes and expectations, along with technological advancements, have categorically altered the paradigm. Now, product content has the capacity to be more than an unidirectional information tool.

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Zoomin Software