Archives for technical writers

Posted by
February 13, 2017

For years, tech writers have successfully instituted single-source publishing. However, when they are expected to apply this approach in a multi-source publishing environment, the concept breaks down – and the dream of streamlined efficiency and greater ease, often turns into a nightmare of extra work and added stress.

Read more >
Posted by
January 9, 2017

On today’s customer-centric landscape, the traditional sales funnel has given way to the buyer’s journey, which is a more accurate depiction of the path that customers ideally take before, during and after a purchase.
While it’s not surprising that product documentation plays an important role in this process, grasping just how large and influential it is could be is eye-opening.

Read more >
Posted by
June 6, 2016

Let’s face it: the advice that companies should lean forward and engage their customers isn’t groundbreaking. However, what is new, is the advice that companies should look beyond conventional departments and teams — typically sales, marketing and customer service – and close the gap with customers through an asset that has not been viewed as a major piece of the customer engagement puzzle: product documentation.

Read more >
Posted by
June 1, 2016

Now that Tech Comm and Tech Support often manage their own independent knowledge bases, the overlap illuminates questions of ownership. Who owns knowledge? Who owns the knowledge platform(s)? Who owns search methodologies? Who owns the information experience?

Read more >
Zoomin Software