Archives for technical writers

Posted by
February 13, 2017

For years, tech writers have successfully instituted single-source publishing. However, when they are expected to apply this approach in a multi-source publishing environment, the concept breaks down – and the dream of streamlined efficiency and greater ease, often turns into a nightmare of extra work and added stress.

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Posted by
January 9, 2017

On today’s customer-centric landscape, the traditional sales funnel has given way to the buyer’s journey, which is a more accurate depiction of the path that customers ideally take before, during and after a purchase.
While it’s not surprising that product documentation plays an important role in this process, grasping just how large and influential it is could be is eye-opening.

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Posted by
June 6, 2016

Let’s face it: the advice that companies should lean forward and engage their customers isn’t groundbreaking. However, what is new, is the advice that companies should look beyond conventional departments and teams — typically sales, marketing and customer service – and close the gap with customers through an asset that has not been viewed as a major piece of the customer engagement puzzle: product documentation.

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Zoomin Software