Archives for technical writing

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December 18, 2017

Everywhere you look, the easy availability of technology to both customers and businesses are rapidly changing customer expectations and experience. In a fast-paced digital and engaged world, this makes creating a meaningful customer experience an important part of any business strategy.

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December 10, 2017
In 1995, it was only less than one percent. But in 2016, around 46% of the world population already has internet connection. In actual numbers, that’s 3.4 billion internet users. Human beings are hardwired to be social creatures, so it was only natural that the growth of the internet and connected devices has enabled thisRead more >
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December 3, 2017
Evolving from merely a support tool, product documentation now also plays an important role in customer engagement and retention, as well as revenue. If there is no documentation available on your company website, customers are forced to call or email your support team. That’s expected. But are you curious about why your customers are stillRead more >
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November 13, 2017

The expanding reach of mobile devices continues to generate new and exciting opportunities for businesses to generate revenue, customers to interact with brands, and organizations to overhaul or completely transform current processes. But it’s the Internet of Things (IoT) that has the potential to drive the most growth across industries over the next years.

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November 6, 2017

It is no news that customers increasingly expect personalized and seamless experience in real time, using the communication channel and touchpoint of their choice. In today’s “Age of Experience”, growing, deepening, and retaining customer relationships is an advantageous and crucial strategy to stand out against competition and sustain growth.

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October 15, 2017

Over the last decade and especially in the last few years, companies of all sizes have invested resources to make more product documentation available on their website — not just because it deflects support requests (and hence support costs), but because today’s customers increasingly want self-serve options.

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Zoomin Software