Business to Human: How Companies Use Content to Drive Customer Loyalty

In this year’s 2021 LavaCon conference Joe Gelb, the President of Zoomin, gave a talk sharing Zoomin’s vision of how companies should use product content to drive customer loyalty. Joe explains what drives customers loyalty, and how to develop trust via a better customer experience, personalization, and engagement. He emphasizes how technical content is a primary driver of customers’ perception of the product, and what should companies know about the future trends of unified content experiences. Join us to listen!

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