Business to Human: How Companies Use Content to Drive Customer Loyalty

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In this year’s 2021 LavaCon conference Joe Gelb, the President of Zoomin, gave a talk sharing Zoomin’s vision of how companies should use product content to drive customer loyalty. Joe explains what drives customers loyalty, and how to develop trust via a better customer experience, personalization, and engagement. He emphasizes how technical content is a primary driver of customers’ perception of the product, and what should companies know about the future trends of unified content experiences. Join us to listen!



Insights that will knock your docs off

RESEARCH REPORT

Data: Here's what you're missing about the impact of your technical content on your customer experiences

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EBOOK

Discover the 5 components of a great self-service content experience and how to implement them.

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SELF-ASSESSMENT TOOL

How accessible is your product content? Evaluate your customers' content experience!

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EBOOK

How your technical content can drive digital transformation

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