Context, Content, and Product Sales

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Join us for a conversation with Michael Smith, CEO at Zea, to explore if OEMs should measure technical content by revenue KPIs. In the era of content marketing, customer support teams are already producing high-quality after-sales content that ranks highly on Google. What if we stopped looking at after-sales as a cost center, and started aligning activities to deliver more value to the customers while driving sales of spare parts and service? It's an open discussion about the pros and cons of measuring after-sales content with revenue KPIs that are typically tied to sales and marketing activities.

Insights that will knock your docs off

RESEARCH REPORT

Data: Here's what you're missing about the impact of your technical content on your customer experiences

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EBOOK

Discover the 5 components of a great self-service content experience and how to implement them.

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SELF-ASSESSMENT TOOL

How accessible is your product content? Evaluate your customers' content experience!

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EBOOK

How your technical content can drive digital transformation

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