Driving Continuous Delivery of Global Content

 

Continuous delivery has become an umbrella term for any regular and repeatable content and product development process that has an agile approach under the engine. For some organizations, continuous delivery is cycled daily, and content gets checked in, picked up, and published every day. In other cases, the content is only published when appropriate exit criteria are met.

More often that not, continuous delivery practices are driven by customer experience strategies. In simple terms, organizations want content consumers to have the right content when they need it. Evolving continuous delivery practices means progressively reducing the lag time for content time-to-market.

To do this well, each content drop point has to be easy to globalize in context, source language, and the transport media. How do organizations do this? What are the current challenges with this process? And why is it important for content professionals?

Join me, Scott Abel, The Content Wrangler, for this free, one-hour webinar on March 8 at 8 am PT. My guests will be Dave Ruane, Enterprise Business Development Director for EMEA at Xplanation, and Joe Gelb, President of Zoomin Software.

You’ll learn why some of the world’s biggest brands are leveraging a repeatable, systematic and streamlined approach to content production that helps them drastically reduce costs and time-to-market and deliver global content continuously. You’ll discover what steps you’ll need to make to get started. And, you’ll have the opportunity to ask questions of the panelists.