From Ugh to Aha!
Driving Product Adoption Through Effortless Self-Service Experiences
Anger, frustration, disappointment – these are feelings no customer should experience when attempting to use your product.
So how can you ensure they understand exactly what to do and how to do it? How can you help them reach that “aha” moment when everything clicks and your product experience meets their expectations?
Customers can easily be overwhelmed when learning to use a new product or service. But by implementing strategies and solutions that guide them with the right information, when they need it, you can empower them to explore and fully adopt the functionalities of your product.
So how can you equip your customers for successful and continuous adoption of your product or service? And how can you do so through effective self-service mechanisms that empower customers while taking pressure off of your support, sales and customer success teams?
This insightful and actionable panel features Peter Armaly of Oracle, Mike Sasaki of Mitek Systems, and Megan Gilhooly of Zoomin! It is moderated by Sue Nabeth Moore, Co-Founder of SuccessChain and a Top 50 Customer Success Influencer.
It’s capped off by a Q&A session where attendees asked our panel of experts about their approaches for driving product adoption through effective self-service.
Here are the topics covered:
- Key barriers to customer onboarding and adoption
- Driving adoption through self-service – tools, frameworks and culture change
- Analyzing user outcomes to determine the right self-service approach