Global Content Strategy: Delivery is Critical to Success
To engage customers on a global scale, you must create great content that speaks to them in the language they understand best—their own. But, success in foreign markets involves more than just choosing the right words. You have to deliver them to the right person, at the right time, in the right format and language, on the device of the customers’ choosing.
Join Scott Abel, The Content Wrangler, on Wednesday, September 21st at 10:00 AM PST/1:00 PM EST for a free, one-hour webinar featuring global content strategy maven Val Swisher, CEO of Content Rules, and intelligent content guru, Joe Gelb, President of Zoomin Software. The presenters will discuss the importance of expectations, buying preferences, content consumption habits, culture, religion, and tradition when creating content for global audiences. And, they’ll tackle the role of delivery technology and its place in global content strategy projects.