Overcoming Content Delivery Challenges


Join, Scott Abel, The Content Wrangler, for a panel discussion designed to help you identify – and overcome – typical challenges associated with product content delivery. Scott will chat with Noel McDonagh (Dell EMC), Lawrence Orin (Riverbed), and Joe Gelb (Zoomin Software) about the lessons they have learned that you can use to develop a streamlined content delivery process that takes advantage of modern content creation and management practices, standards, tools and technologies.

Attendees will learn:

  • The practical challenges of moving to a delivery platform
  • The main drivers for adoption of dynamic content delivery (and the problems associated with implementing it)
  • Strategies for getting management buy-in
  • Tips on building an implementation team
  • Metrics you collect
  • Potential organizational pitfalls and risks