Personalizing Content Using Taxonomy

Technical content is playing an increasingly important role in the overall digital experience for leading companies. The goal of your content must be to provide relevant, personalized answers to technical questions about your product as quickly as possible. Only then can you unlock the true value and ROI in your technical content resources.

In this webinar produced for and by the LavaCon Content Strategy Conference 2019, Megan Gilhooly, VP of Customer Experience at Zoomin, demonstrates what a taxonomy is, how taxonomy helps you to facilitate excellence in personalized content delivery, and we’ll walk through the basics of taxonomy design for technical content.