The Secret to Personalizing Technical Documentation Experiences at Scale

Val Swisher, Global content strategy guru, discusses why companies fail at personalization. Discover the role of standardization in the creation of personalized content experiences at scale and learn how to avoid the most common personalization pitfalls. Hear from Swisher about some of the lessons she’s sharing in her forthcoming book, “The Personalization Paradox — Why Companies Fail (and How To Succeed) at Delivering Personalized Experiences at Scale.”