Technical content is the product

Join us for a chat with Kim Jeske, Director of Product Content at Cloudflare about the changing role of product content. Kim explained why she believes "content is the product" and why it’s time we started treating it that way.

Thinking about content as a product means consistently following processes much like that of developing a physical product. It has to be purposefully designed, packaged, and tested.

We talked about the value of post-sales content (customer support, developer documentation, APIs) and the opportunities available to leverage it for maximum impact.Kim also talked about her experiences putting a team of product content creators together (including UX writers and content designers) and sharing ideas and tips you may use to build teams in your organization.