The CX Trinity: Customers, Content, Context
Join us for a chat with content strategy expert Alan J. Porter, about what he calls the CX Trinity: Customer, content, and context. We’ll discuss how we speak to our customers, the content we provide to them, and the contexts in which they consume it.
We’ll discuss the concept that any good customer experience is driven by a combination of three critical elements:
- Meeting the customer’s needs
- Delivering the right content to help the customer
- Understanding the context of where, when, and how the customer interacts with you