Why Metadata Matters with John Horodyski

Join us for a chat with digital asset management and metadata ace, John Horodyski, managing director of innovation platform, Salt Flats, about content capabilities made possible when organizations take full advantage of the power of taxonomies. We discussed how savvy organizations leverage the descriptive power of metadata and combine it with the classification capabilities made possible by enterprise taxonomy to develop content experiences at scale.

John will help you understand why the winners in the digital era will be those who can harvest competitive insights and knowledge from access to strategic data and collective intelligence techniques. He argues that a solid metadata strategy, metadata models, and an enterprise taxonomy can help your organization take full advantage of technologies like machine learning, artificial intelligence, and conversational commerce.