The Case for


Your Technical Content

Learn why ungating your technical content is a strategic move for companies seeking to maximize revenue growth and enhance their user experience.

To gate or not to gate?

Ungating technical content is a strategic move with significant benefits for companies aiming to boost revenue and improve user experience. Technical content now drives 70% of B2B web traffic, making it a crucial source of information for customers. By offering ungated content, businesses provide easy access to both existing and potential customers, as 90% of B2B customers rely on technical content before making purchases. This approach enhances customer engagement and drives potential conversions.

The top 3 advantages of public content

By embracing a user-centric approach and aligning content with the user journey, companies can deliver value, enhance user behavior analytics, and improve self-service capabilities. Additionally, well-documented, publicly available technical content has a positive impact on search engine rankings, increasing product discoverability and reducing support costs, while also potentially driving higher sales.

Maximize revenue
Data-driven analytics
Modernize content consumption

Public content becomes an asset throughout your users’ journey

Join global category leaders
Join global leaders

Learn from our research

Data doesn’t matter if you don’t know what to look for. With our library of customer experience resources, you can research what matters to you and learn best practices from 99,000 organizations.

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