The top
10 trends in technical content in 2023

in technical content in 2023 report

report

The top 10 trends

 
 

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Consolidate and secure product knowledge for customer-facing AI applications

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Customers need product answers more often than you think

Make it easy for them with data-driven intuitive product content experiences

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Live answers served

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Join global leaders

Stellar product content experiences

Make it ridiculously easy for customers to adopt and resolve product issues on their own with personalized product answers everywhere.

 

Powered by actionable insights

Analyze your content performance to unveil blind spots in your customer journey and continuously improve how customers self-serve.

Powered by actionable insights

Analyze your content performance to unveil blind spots in your customer journey and continuously improve how customers self-serve.

Stellar product content experiences

Make it ridiculously easy for customers to adopt and resolve product issues on their own with personalized product answers everywhere.

Stellar product content experiences

Make it ridiculously easy for customers to adopt and resolve product issues on their own with personalized product answers everywhere.

Powered by actionable insights

Analyze your content performance to unveil blind spots in your customer journey and continuously improve how customers self-serve.

Powered by actionable insights

Analyze your content performance to unveil blind spots in your customer journey and continuously improve how customers self-serve.

Stellar product content experiences

Make it ridiculously easy for customers to adopt and resolve product issues on their own with personalized product answers everywhere.

Exceptional content experiences
Enterprise-wide impact

We were able to reduce our publications average-publishing-time from approximately 1.5 hours to just 5 minutes. A task that took customers 123 seconds on our Support Center only took 55 seconds on our Zoomin portal.

Deana Falk
Sr. Information Architect - Information Experience (IX)

We were able to reduce our publications average-publishing-time from approximately 1.5 hours to just 5 minutes. A task that took customers 123 seconds on our Support Center only took 55 seconds on our Zoomin portal.

Deana Falk
Sr. Information Architect - Information Experience (IX)

We were able to reduce our publications average-publishing-time from approximately 1.5 hours to just 5 minutes. A task that took customers 123 seconds on our Support Center only took 55 seconds on our Zoomin portal.

Deana Falk
Sr. Information Architect - Information Experience (IX)

Implementing Zoomin allowed us to save time and focus on what would drive value for our customers. Now we have a streamlined process that saves numerous hours of production time. We have boosted productivity and elevated the customer experience.

Jill Wallace
VP Customer Experience & Engagement
Align your content journey to the customer journey

Ensure users continue their journey uninterrupted by delivering personalized answers inside your product, website and support channels.

Reduce customer effort and eliminate frustration

By creating an intuitive and personalized self-service experience, you can eliminate the frustration that so often leads to churn.

Shine a light on friction points with data insights

Identify how customers are engaging and where they’re struggling with data insights that illuminate the entire content experience.

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Ensuring our customers have access to the right answer the first time wherever they interact with Zerto is a key component of delivering proactive service. This allows us to focus on strategic alignment with customers and expanding their utilization of Zerto.

Bob McGinness
SVP Customer Success

We were able to reduce our publications average-publishing-time from approximately 1.5 hours to just 5 minutes. A task that took customers 123 seconds on our Support Center only took 55 seconds on our Zoomin portal.

Deana Falk
Sr. Information Architect - Information Experience (IX)

We were able to reduce our publications average-publishing-time from approximately 1.5 hours to just 5 minutes. A task that took customers 123 seconds on our Support Center only took 55 seconds on our Zoomin portal.

Deana Falk
Sr. Information Architect - Information Experience (IX)

We were able to reduce our publications average-publishing-time from approximately 1.5 hours to just 5 minutes. A task that took customers 123 seconds on our Support Center only took 55 seconds on our Zoomin portal.

Deana Falk
Sr. Information Architect - Information Experience (IX)
Scale adoption with self-serve product answers

Empower customers to independently onboard, explore, adopt and troubleshoot all while staying in your product or digital domain.

Prevent customer frustration with pre-emptive answers

Proactively guide customers to relevant product information according to where they are in their journey using Zoomin’s predictive engine.

Shine a light on friction points with analytics

Identify how customers are engaging and where they’re struggling with data insights that illuminate the entire content experience.

Find out more

We were able to reduce our publications average-publishing-time from approximately 1.5 hours to just 5 minutes. A task that took customers 123 seconds on our Support Center only took 55 seconds on our Zoomin portal.

Deana Falk
Sr. Information Architect - Information Experience (IX)

We were able to reduce our publications average-publishing-time from approximately 1.5 hours to just 5 minutes. A task that took customers 123 seconds on our Support Center only took 55 seconds on our Zoomin portal.

Deana Falk
Sr. Information Architect - Information Experience (IX)

We were able to reduce our publications average-publishing-time from approximately 1.5 hours to just 5 minutes. A task that took customers 123 seconds on our Support Center only took 55 seconds on our Zoomin portal.

Deana Falk
Sr. Information Architect - Information Experience (IX)

Now we can deliver our content to our user community through a modern portal that is searchable, consistent, professional, responsive, and rich with customer-friendly features. Our customers can now find answers to their questions across our entire portfolio all in one place.

Jeff Graff
Director of Global Technical Support
Cut your support tickets in half

Reduce costs and streamline operations by eliminating unnecessary product questions from your support pipeline.

Deliver the self-service you and your customers want

Deliver an intuitive, omnichannel self-service experience that enables customers to easily find answers on their own without contacting support.

Highlight critical support needs with analytics

Identify how customers are engaging and where they’re struggling with data insights that illuminate the self service experience.

Find out more

We were able to reduce our publications average-publishing-time from approximately 1.5 hours to just 5 minutes. A task that took customers 123 seconds on our Support Center only took 55 seconds on our Zoomin portal.

Deana Falk
Sr. Information Architect - Information Experience (IX)

We were able to reduce our publications average-publishing-time from approximately 1.5 hours to just 5 minutes. A task that took customers 123 seconds on our Support Center only took 55 seconds on our Zoomin portal.

Deana Falk
Sr. Information Architect - Information Experience (IX)

We were able to reduce our publications average-publishing-time from approximately 1.5 hours to just 5 minutes. A task that took customers 123 seconds on our Support Center only took 55 seconds on our Zoomin portal.

Deana Falk
Sr. Information Architect - Information Experience (IX)

We were able to reduce our publications average-publishing-time from approximately 1.5 hours to just 5 minutes. A task that took customers 123 seconds on our Support Center only took 55 seconds on our Zoomin portal.

Deana Falk
Sr. Information Architect - Information Experience (IX)
Make your content do the heavy lifting

Increase the impact of your content by ensuring users can easily find the answers they need within an intuitive experience. 

Enter a new world of dynamic and agile publishing

Improve team productivity by eliminating manual publishing processes. Update once and publish everywhere to align with your agile product development. 

Your data-driven content strategy – made simple

Prioritize updates and eliminate content gaps with analytics insights into how users interact with your content, what they’re searching for, and what they’re struggling to find.

Find out more

Insights to inspire a new approach to self-service

WHITEPAPER

The impact of well-crafted technical content on improving customer satisfaction and reducing support costs is ever-growing.

> GET WHITEPAPER

ZOOMIN GPT

Get our top predictions of how Generative AI has the potential to disrupt all of the stages in this content workflow and reshape the content ecosystem as a whole

> Read more

rESEARCH REPORT

The first ever technical content industry benchmark report, that allows you to measure how your content preforming against industry benchmarks

> GET REPORT

Zoomin for pendo

Seamlessly integrate your docs into Pendo, allowing you to deliver powerful customer support right inside your product.

> LEARN MORE
Boost satisfaction
Ease adoption
Reduce costs
Boost satisfaction
with Zoomin Content Delivery Platform

Your radically improved product content experience starts today

2022 B2B Self-Service Experience Report ⟶

How complete self-service models improve CX, boost revenue per customer and deliver on personalization

2022 B2B Self-Service Experience Report ⟶

How complete self-service models improve CX, boost revenue per customer and deliver on personalization